“If We Don’t Listen, We All Lose” – Insight From A Recent Training

I recently attended a 4 day training event focused on listening to the customer and this is what I discovered – “I know everything……that I know, yet I don’t know, what I don’t know.”

It’s a really deep thought but what the statement tells me is that we, humans, are continually learning, if we want to, and to be the best we can be, we should confront our weakness, challenge our strengths and always be aware of and prepared for change.

If we can’t put our finger on what the change is, the best thing to do is to ask.  Ask the customer “What has changed and how can we be part of that change?”

The hardest part of the training was to listen and not speak.  Listen to the tone of voice.  Listen to the eyes.  Listen to the body.  If we listen to the customer, we can solve the customers concerns.

If we don’t listen, we all lose.

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– Tim Bruce, Owner

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